Normally I don't click on facebook ads, but when I saw a particular bracelet that look like Chan Luu, I went ahead and clicked. I love the look of Chan Luu, but I really don't like the prices (the below bracelet was $280 when available).
This ad brought me to the BaubleBar website, which had really cute jewelry at a really reasonable price. I really didn't think much of it, since I had found it from a facebook ad (is it just me or does that somehow cheapen things for you?). But I've seen it on a few blogs recently, and the Glitter Guide crew did an interview with the founders a few weeks ago; it made me go check out their website again. And again, I liked what I saw.
I like the way the founders describe their business ideas from the beginning and the adaptations they made to their model, and I understood their suggestion that many retailers view jewelry as an afterthought or an impulse purchase. After all, many of my favorite places to buy jewelry focus more on their clothing than their jewelry in marketing (think anthropologie and j.crew). Additionally, with their great appreciation of websites and retailers that highlight editorial trends (Net-a-porter and Burberry), I believe that this company is going to keep the consumer in style while also minding our budgets.
Go check it out. If you sign up for an account in September, they're giving $10 off your first order, which is a pretty awesome deal when you look at a lot of their prices.
What's your favorite piece? Have you heard of BaubleBar? If you want specific links to the pieces I posted, just click on the collage above. It'll take you to polyvore.